Aja Humm
Aja Humm looking up thoughtfully
About

Smile to the world, and it will smile back

That is what I was told as a child. So I smiled, smiled and smiled. It took many years to learn the difference between being brave and simply being myself.

I was born in Bern in 1974 and had five idyllic years in the Swiss countryside before we moved to Heimdal, outside Trondheim in Norway. A new language, a divorce, and four months in a cast after a major hip operation – I had to learn to walk again at six. On the outside I kept smiling, even though my heart didn’t smile as much anymore.

The violin became my language. I made my solo debut with the Trondheim Symphony Orchestra at 15, studied at Barratt Due and took my master’s at the Conservatorium van Amsterdam. I have since played with orchestras including the Oslo Philharmonic and the Tromsø Symphony Orchestra, where I was concertmaster. I led the string quartet Nordic Strings and was concertmaster for four Michael Bublé concerts in front of 25,000 people.

But I know the opposite too: lying backstage in Amsterdam five minutes before Brahms’ violin concerto, wishing for the biggest black hole in the universe. The road from there to standing calm and present on stage is what I now help others with.

One summer evening I stood in the middle of a pool at a Finansavisen event, in high heels and with my violin, playing Vivaldi’s Summer while the host swam out toward me. I closed my eyes to stay focused. When I opened them he was smiling back. I didn’t have to be brave to get through it. I just had to be myself.

An executive I worked with once told me he hadn’t felt so light and happy in thirty years. His problems at work had eased, his usually withdrawn eleven-year-old son had opened up at home, and he was making clearer decisions under pressure. He said the spark of life had returned.

Today I work with leadership teams, teams and individuals – from engineering teams in oil and gas to leaders in transition and musicians with performance anxiety. I don’t believe it is possible to truly touch other people unless it comes from a real place inside us. When we tune in to ourselves and our surroundings – then we talk business.

Education and certifications

Professional foundation

  • 2026Uncommon Psychotherapy – Uncommon Knowledge
  • 2015–2023Advanced Practitioner Program, The Power of Principles in Business (TPPIB) – Ken Manning and Robin Charbit, Insight Principles (Boston/London)
  • 2014Brainspotting Practitioner – Dr. David Grand (trauma and performance therapy)
  • 2013–2015Strategic Intervention Mastery Studies – Tony Robbins and Cloé Madanes
  • 2012NLP Master Practitioner – NLPU, Santa Cruz, with Robert Dilts and Judith DeLozier
  • 2011–2013Certified Executive Coach and Meta-NLP Practitioner – Dr. Michael Hall, Coach Academy
  • 2010–2014Seminar leader training, Famlab – Jesper Juul (family therapy and child development)
  • MusicMaster of Music – Conservatorium van Amsterdam
  • MusicBachelor’s degree – Barratt Due Institute of Music

Experience

Senior Executive Consultant at Amesto People & Culture, master classes in performance preparation at the Norwegian Academy of Music, and teaching at Barratt Due and Musikk på Majorstuen.

Press

A four-page profile in Finansavisen, a portrait in Schweizer Illustrierte and an article in Ledernytt. See also Aja Humm on Wikipedia.

Languages

Norwegian, English, German, Swiss German and Dutch.

Stage and music

Selected highlights from the stage

Aja Humm playing the violin on a lit platform in a swimming pool, with dancers and blue stage lights behind her
  • 2024–2026Concertmaster for Michael Bublé at Oslo Spektrum and Telenor Arena
  • 2024–2026Christmas concert with Sissel Kyrkjebø, with Nordic Strings
  • 2024–2025TV 2’s God Morgen Norge, with Hanne Krogh
  • 2005–Leader and programme director, Oslo Kammerorkester
  • 2000–Amsterdam Sinfonietta, with concerts at Het Concertgebouw
  • 1995–Oslo Philharmonic Orchestra

Musical theatre: West Side Story, Chicago, Den Glade Enke, Spring Awakening, Pinocchio, Reisen til Julestjernen, Istialia and Evita, at venues including Oslo Nye Teater, Chateau Neuf and Nationaltheatret.

Curious to learn more?

Get in touch for a friendly, no-obligation conversation about how I work.